Sports
LA Clippers: AI-Powered Season Ticket
LA Clippers: AI-Powered Season Ticket
An innovative, AI-driven season ticket using location-based offers and a custom chatbot to boost engagement, enhance experience, and drive sales.
An innovative, AI-driven season ticket using location-based offers and a custom chatbot to boost engagement, enhance experience, and drive sales.
Industry
Industry
Sports
Sports
Headquarters
Headquarters
Los Angeles
Los Angeles
Founded
Founded
1970
1970
Company size
Company size
~750
~750
Overview
I led the development of an AI-powered season ticket platform for the LA Clippers, launched with the new Intuit Dome. By integrating location-based offers and a custom AI chatbot for real-time support, we reimagined the fan experience—making games more accessible, engaging, affordable and personalized. The platform seamlessly connected ticketing, merchandise, and concessions, driving both excitement and revenue.
Results
16% increase in season ticket sales
18% increase in conversion rate after AI-driven personalization
12% lift in average order value for merchandise and concessions
21% increase in projected revenue from merchandise and concessions
This project set a new standard for AI-driven fan engagement and stadium innovation in professional sports.
Overview
I led the development of an AI-powered season ticket platform for the LA Clippers, launched with the new Intuit Dome. By integrating location-based offers and a custom AI chatbot for real-time support, we reimagined the fan experience—making games more accessible, engaging, affordable and personalized. The platform seamlessly connected ticketing, merchandise, and concessions, driving both excitement and revenue.
Results
16% increase in season ticket sales
18% increase in conversion rate after AI-driven personalization
12% lift in average order value for merchandise and concessions
21% increase in projected revenue from merchandise and concessions
This project set a new standard for AI-driven fan engagement and stadium innovation in professional sports.
35%
Increased Fan Engagement
Increased Fan Engagement
$8M+
First Year ARR
First Year ARR
84%
Improved Customer Satisfaction
Improved Customer Satisfaction
Why Build This Product?
The LA Clippers faced two core challenges: low in-arena energy due to limited fan engagement, and high, inflexible season ticket costs that excluded many passionate supporters. With the Intuit Dome’s opening, we saw an opportunity to make season tickets more accessible and flexible, boost attendance, and unlock new revenue streams—all by leveraging technology to better connect with fans.
Why Build This Product?
The LA Clippers faced two core challenges: low in-arena energy due to limited fan engagement, and high, inflexible season ticket costs that excluded many passionate supporters. With the Intuit Dome’s opening, we saw an opportunity to make season tickets more accessible and flexible, boost attendance, and unlock new revenue streams—all by leveraging technology to better connect with fans.
Customer Personas
To ensure our solution addressed genuine fan needs, we conducted extensive research—including 50+ fan interviews, post-game polls, surveys, and ticketing data analysis. These insights revealed distinct behavioral patterns and pain points, allowing us to define three core customer personas that guided product design and prioritization.
Customer Personas
To ensure our solution addressed genuine fan needs, we conducted extensive research—including 50+ fan interviews, post-game polls, surveys, and ticketing data analysis. These insights revealed distinct behavioral patterns and pain points, allowing us to define three core customer personas that guided product design and prioritization.
Devoted Superfan
Demographics
• 32 years old
• Single, no kids
• Los Angeles, CA
• Marketing Manager
• $75,000 / year
Devoted Superfan
Demographics
• 32 years old
• Single, no kids
• Los Angeles, CA
• Marketing Manager
• $75,000 / year
Social Seeker
Demographics
• 28 years old
• In a relationship
• Los Angeles, CA
• Event Planner
• $60,000 / year
Corporate VIP
Demographics
• 45 years old
• Married, two kids
• Los Angeles, CA
• SVP Sales
• $150,000 / year
Devoted Superfan
Demographics
• 32 years old
• Single, no kids
• Los Angeles, CA
• Marketing Manager
• $75,000 / year
Customer Journey
We prioritized the superfan persona, as their loyalty and passion offer the greatest potential for sustained engagement and advocacy. By mapping their journey—from initial interest to game-day and beyond—we pinpointed key moments of excitement, friction, and decision-making. This focus enabled us to identify targeted opportunities to boost engagement, simplify ticket purchases, and elevate the overall fan experience.
Customer Journey
We prioritized the superfan persona, as their loyalty and passion offer the greatest potential for sustained engagement and advocacy. By mapping their journey—from initial interest to game-day and beyond—we pinpointed key moments of excitement, friction, and decision-making. This focus enabled us to identify targeted opportunities to boost engagement, simplify ticket purchases, and elevate the overall fan experience.
User Actions
User Actions
Pain Points
Emotions
Opportunites
Discovery
Browsing season ticket options
Lack of affordable options
Curious but skeptical
Offer flexible ticketing
Consideration
Comparing prices and benefits
Hard to justify a full-season commitment
Weighing options, hesitant
AI-powered personalized ticket recommendations
Purchase
Selecting seats, completing payment
Complicated checkout process
Frustrated with price,
unsure
Chatbot-assisted checkout
Game-Day
Using mobile pass, navigating venue
Limited engagement beyond the game itself
Excited, hyped,
fully engaged!
AI-driven rewards for engagement
Post-Game
Sharing experience, deciding on next purchase
No incentives for returning
Satisfied, reminiscing about the experience
Loyalty incentives
User Actions
Pain Points
Emotions
Opportunites
Discovery
Browsing season ticket options
Lack of affordable options
Curious but skeptical
Offer flexible ticketing
Consideration
Comparing prices and benefits
Hard to justify a full-season commitment
Weighing options, hesitant
AI-powered personalized ticket recommendations
Purchase
Selecting seats, completing payment
Complicated checkout process
Frustrated with price, unsure
Chatbot-assisted checkout
Game-Day
Using mobile pass, navigating venue
Limited engagement beyond the game itself
Excited, hyped,
fully engaged!
AI-driven rewards for engagement
Post-Game
Sharing experience, deciding on next purchase
No incentives for returning
Satisfied, reminiscing about the experience
Loyalty incentives
User Actions
Pain Points
Emotions
Opportunites
1. Discovery
Browsing season ticket options
Lack of affordable options
Curious but skeptical
Offer flexible ticketing
User Actions
Pain Points
Emotions
Opportunites
1. Discovery
Browsing season ticket options
Lack of affordable options
Curious but skeptical
Offer flexible ticketing
Solution Development
To transform the fan experience and boost engagement, we focused on four targeted features:
The Ultimate Wall Pass: Special season ticket for superfans, granting access to “The Wall” section for a high-energy, community-driven experience.
Check-in & Seat Assignment: Location-based check-in rewards early arrivals with the best seats, adding a gamified, competitive element.
AI Chatbot: Real-time navigation, food/merch suggestions, and personalized offers based on fan location and preferences.
Personalized Offers: Tailored deals for merchandise and concessions, increasing convenience, satisfaction, and revenue.
By combining AI-driven personalization, exclusivity, and seamless app integration, we elevated the fan journey and unlocked new revenue streams for the Clippers.
Solution Development
To transform the fan experience and boost engagement, we focused on four targeted features:
The Ultimate Wall Pass: Special season ticket for superfans, granting access to “The Wall” section for a high-energy, community-driven experience.
Check-in & Seat Assignment: Location-based check-in rewards early arrivals with the best seats, adding a gamified, competitive element.
AI Chatbot: Real-time navigation, food/merch suggestions, and personalized offers based on fan location and preferences.
Personalized Offers: Tailored deals for merchandise and concessions, increasing convenience, satisfaction, and revenue.
By combining AI-driven personalization, exclusivity, and seamless app integration, we elevated the fan journey and unlocked new revenue streams for the Clippers.
User Stories & Acceptance Criteria
Purchasing the Ultimate Wall Pass
Checking in to Claim a Seat
Transferring a Ticket to a Friend
Managing the Ultimate Wall Pass
AI Chatbot for Stadium Assistance
Personalized Food & Merchandise Offers
Purchasing the Ultimate Wall Pass
Checking in to Claim a Seat
Transferring a Ticket to a Friend
Managing the Ultimate Wall Pass
AI Chatbot for Stadium Assistance
Personalized Food & Merchandise Offers
Purchasing the Ultimate Wall Pass
Checking in to Claim a Seat
Transferring a Ticket to a Friend
Managing the Ultimate Wall Pass
AI Chatbot for Stadium Assistance
Personalized Food & Merchandise Offers
Purchasing the Ultimate Wall Pass
Checking in to Claim a Seat
Transferring a Ticket to a Friend
Managing the Ultimate Wall Pass
AI Chatbot for Stadium Assistance
Personalized Food & Merchandise Offers
Product Roadmap
Guided by deep research into our superfan persona—the most passionate and influential segment of our fan base—we mapped out a strategic, six-phase roadmap. Each phase was designed to target key moments of excitement and friction in the fan journey, delivering rapid value while building a scalable foundation for future innovation.
Product Roadmap
Guided by deep research into our superfan persona—the most passionate and influential segment of our fan base—we mapped out a strategic, six-phase roadmap. Each phase was designed to target key moments of excitement and friction in the fan journey, delivering rapid value while building a scalable foundation for future innovation.
Phase 1:
Fan Discovery and Experience Mapping
M1
M2
Conducted fan research (interviews, surveys, data analysis) to uncover needs and pain points
Developed personas and mapped the customer journey
Defined MVP features: AI chatbot, ticket flexibility, stadium info
Created wireframes and prototypes for early testing
Phase 1:
Fan Discovery and Experience Mapping
M1
M2
Conducted fan research (interviews, surveys, data analysis) to uncover needs and pain points
Developed personas and mapped the customer journey
Defined MVP features: AI chatbot, ticket flexibility, stadium info
Created wireframes and prototypes for early testing
Phase 1: Fan Discovery & Experience Mapping
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Conducted fan research (interviews, surveys, data analysis) to uncover needs and pain points
Developed personas and mapped the customer journey
Defined MVP features: AI chatbot, ticket flexibility, stadium info
Created wireframes and prototypes for early testing
Phase 1: Fan Discovery & Experience Mapping
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Conducted fan research (interviews, surveys, data analysis) to uncover needs and pain points
Developed personas and mapped the customer journey
Defined MVP features: AI chatbot, ticket flexibility, stadium info
Created wireframes and prototypes for early testing
Risk Assessment
Technical Risks
User Adoption Risks
Business Risks
Competetive Risks
Technical Risks
User Adoption Risks
Business Risks
Competetive Risks
Technical Risks
User Adoption Risks
Business Risks
Competetive Risks
Technical Risks
User Adoption Risks
Business Risks
Competetive Risks
MVP Images
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Ryan Gladney © 2025
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Ryan Gladney © 2025
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Think I might be a good fit for your team?
Ryan Gladney © 2025